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BLACKLEAF

Project Wholesome

SKU BLW-PW-0825
Price

R7 800 000,00

Overview

Project Wholesome is a well-established food manufacturing business based in Cape Town’s Northern Suburbs. Founded in 2006 and privately held by two shareholders who are now seeking retirement, the company specializes in the production of fresh, healthy, and convenient packaged meals tailored for retail and corporate clients. Recognized for its commitment to quality and authenticity, the operation supplies major supermarket chains and key corporate catering channels across the region.

 

Financial Overview

The business is consistently profitable and operating with a solid financial foundation:

  • Annual Revenue: ZAR 6,646,000

  • EBITDA: ZAR 1,515,000

These results reflect a robust operating margin in the fast-moving consumer goods segment and demonstrate stable demand for value-driven, health-oriented convenience foods.

 

Operational Overview

Project Wholesome operates a fully HACCP-accredited central kitchen and packaging facility in Montague Gardens. The production model centers on high-quality, ready-to-eat meals crafted using premium ingredients. Key capabilities include:

  • Fresh meal preparation and efficient packaging operations

  • Compliance with rigorous safety and quality controls

  • Long-term supply relationships with major retail chains and corporate clients

  • A team of skilled production and logistics staff ensuring timely distribution

 

History

Since its inception in 2006, Project Wholesome has grown methodically into a dependable provider of nutritious meal solutions in the Western Cape. The founding shareholders successfully navigated challenges in scaling production while maintaining a consistent focus on freshness, taste, and consumer trust. Over nearly two decades, the company has earned retailer confidence and consumer loyalty, anchored by quality products and reliable service.

 

Investment Opportunity

With the current owners planning retirement, Project Wholesome presents an excellent opportunity for investors seeking an operational, profitable, and scalable food manufacturing business. Highlights include:

  • Strong, consistent margins and recurring revenue

  • Well-established relationships with large retailers and corporate clients

  • Accredited production capabilities with proven quality systems

  • Ideal for strategic buyers in food, FMCG, or health-oriented manufacturing

  • Attractive acquisition price with immediate cash flow generation

This acquisition is suited to buyers seeking to grow market share in healthy convenience foods or expand their operations into branded manufacturing with built-in infrastructure and supply networks.

All Listings are legally authorized and under representation by BlackLeaf Advisory Group (Pty) Ltd. BlackLeaf Business Marketplace is a division of BlackLeaf Advisory Group.

Disclaimer

All information presented in this listing has been provided directly by the seller or their appointed representatives. BlackLeaf Advisory has conducted preliminary due diligence and confirms that, to the best of our knowledge at the time of listing, the information is accurate, complete, and reflective of the company’s operational and financial standing.

However, BlackLeaf Advisory makes no representations or warranties, express or implied, as to the ongoing accuracy, completeness, or fitness for any particular purpose of any information contained herein. Certain details may have changed since the time of listing, and additional material facts may be discovered during the course of a formal legal, financial, or operational due diligence process.

BlackLeaf Advisory shall not be held liable for any losses, damages, or claims arising directly or indirectly from the use, reliance, or interpretation of any information included in this listing. It remains the sole responsibility of the prospective buyer to conduct their own independent due diligence and to obtain appropriate legal, tax, and financial advice prior to any transaction.

By engaging with this listing, all parties acknowledge and accept the above conditions.



 

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